If you’re engaging in SEO, it’s sensible to track your progress so that you can accurately gauge the effectiveness of your SEO efforts. Tools such as Google Analytics can provide you with concrete information to can help tailor your SEO efforts and make them even more effective.
Here are some reasons why such reports can truly help with your online marketing and SEO:
At the very least, you will know how many visitors you’re attracting to your website. You can tell if your traffic is steadily climbing, or you can take corrective measures if you see the numbers dipping.
In these reports, you can even find out which keywords have been used by the people who have visited your website. It can therefore tell you what other keywords you can focus on so they too can lead more visitors to your site.